Privacy Policy

Introduction

London Bet House (londonbethouse.com) respects your privacy. This policy explains how we collect, use, store, and protect your information when you use our website. We are committed to complying with UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our site, you consent to the practices described in this policy. If you do not agree, please do not use our website.

Information We Collect

We may collect the following types of information:

• Information you provide: When you contact us via our contact form or email, we collect your name, email address, and message content.
• Technical data: IP address, browser type and version, device type, operating system, and pages visited. This helps us understand how visitors use our site and improve its performance.
• Cookies and similar technologies: We use cookies to store your consent preferences, support site functionality, and for analytics. See the Cookies section below for details.

How We Use Your Information

We use your information for the following purposes:

• To respond to your enquiries and provide customer support
• To improve our website, content, and user experience
• To analyse site traffic and usage patterns (aggregate data)
• To comply with legal obligations and protect our rights

We do not sell, rent, or trade your personal data to third parties for marketing purposes.

Cookies

We use cookies to enhance your experience. A cookie is a small text file stored on your device. We use:

• Essential cookies: Required for the site to function (e.g. consent storage).
• Preference cookies: Store your cookie consent choice. We use cookies (not localStorage) with Secure and SameSite attributes.
• Analytics cookies: Help us understand visitor behaviour. These may be used in accordance with Google Consent Mode v2 when you accept cookies.

You can accept or reject non-essential cookies via our cookie banner. Essential cookies cannot be disabled as they are necessary for core functionality.

Third-Party Links and Services

Our site contains links to external websites, including betting operators and support organisations. We are not responsible for their privacy practices. When you click a link and leave our site, you are subject to the privacy policy of the destination site.

We recommend reading the privacy policy of any operator before registering or sharing personal data. Operators may collect payment details, identity documents, and other sensitive information—we do not have access to that data.

Data Retention

We retain your information only for as long as necessary to fulfill the purposes described in this policy. Contact form submissions are retained for as long as needed to handle your enquiry and for a reasonable period thereafter. Technical logs may be retained for security and analytics purposes in accordance with our legal obligations.

Your Rights Under UK GDPR

Under UK data protection law, you have the right to:

• Access: Request a copy of the personal data we hold about you
• Rectification: Ask us to correct inaccurate data
• Erasure: Request deletion of your data in certain circumstances
• Restrict processing: Limit how we use your data
• Object: Object to processing based on legitimate interests

To exercise these rights, contact us via our Contact page. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data properly.

Security

We take reasonable measures to protect your information from unauthorised access, loss, or misuse. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of data transmitted to or from our site.

Children

Our site is intended for adults (18+) only. We do not knowingly collect personal data from anyone under 18. If you believe we have collected data from a minor, please contact us immediately and we will delete it.

Changes to This Policy

We may update this privacy policy from time to time. The "Last updated" date at the top indicates when changes were last made. We encourage you to review this page periodically. Continued use of our site after changes constitutes acceptance of the updated policy.

Contact

For privacy enquiries, to exercise your rights, or to ask questions about this policy, please see our Contact page.